Jack Link’s Beef Jerky to acquire Unilever meat snack business
Unilever says potential of BiFi and Peperami brands 'can be more fully realised with Jack Link's'
Print21 February 2014
Jack Link’s Beef Jerky has announced plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland).
The acquisition, which is subject to customary closing conditions, is expected to close by the end of March, 2014. The transaction also includes the manufacturing facility in Ansbach, Germany. Terms of the deal were not disclosed.
"Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world," said Troy Link, CEO of Jack Link’s Beef Jerky. "This acquisition is a significant step in delivering on that mission. BiFi and Peperami brands continue to drive growth in meat snacks in their respective territories. We are excited to welcome these brands to the family and look forward to working with all of our team members and retail partners to continue that success."
Jan Zijderveld, Unilever Europe president, said: "BiFi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s."
Headquartered in Minong, Wisconsin, Jack Link’s is the number one US meat snack brand and fastest growing meat snack manufacturer worldwide.
Meanwhile, Unilever generated annual sales of €49.8 billion in 2013, across over 190 countries
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