Irish food showcase set for Tesco stores

Tesco and Bord Bia's Taste Bud programme comes to fruition



9 July 2015

Share this post:



Last month we reported on Tesco’s Taste Bud programme, which the retailer runs in conjunction with Bord Bia to highlight Irish food and drink producers. A new in-store campaign is set to launch in Tesco, showing off the most recent additions to the programme; nearly 70 producers will be highlighted in Tesco’s 149 stores throughout Ireland.

2015 is the fourth year of this comprehensive supplier development programme incorporating local, national and export levels and supporing producers at various stages of their development. According to Tesco, participants receive tailored mentoring and workshops with buyers and technical advisors as well as access to relevant consumer insights.

This month sees a series of in-store promotions as part of the Taste Bud programme, including special offers on sipploers such as Ballymaloe, Keogh’s, Flahavan’s, Broderick’s, Glenilen, Lily O’Brien’s and more.

According to Tesco, over €30m in sales has been recorded to date by suppliers involved with the Taste Bud programme. Nearly a quarter of this revenue generated in the UK, highlighting the export opportunities that the programme offers, including the potential for a listing in 1,000 Tesco stores in England, Scotland and Wales.

Tesco’s relationship with its suppliers has come in for criticism in recent months, leading to the announcement that it’s revising its policies with regard to revenue streams therein, in a bid to rebuild trust and work together to bring prices down.




Share this post:

Back to Top ↑

Shelflife Magazine