Investing in the future of our forecourts

Building on its continuing growth in Ireland, Inver has welcomed Billy Massey as the new Head of Retail Fuels to support its retail network.


Brand Central

4 May 2023

Share this post:



Billy Massey, Head of Retail Fuels for Inver Energy

­­With over a decade of experience in the retail industry, Billy Massey was already familiar with the Inver brand and the challenges and opportunities that shape the everchanging forecourt market.

“Forecourts continue to change, as customer’s expectations evolve and drive the market to diversify the offering at Irish service stations. Over 10 years ago, customers would often have inconsistent experiences. Today, forecourts offer a range of services, extensive menus, dine-in options, and at some service stations postal services, dry cleaning, and retail. Across our forecourt network we are continuing to expand our services to meet the needs of the modern Irish road user,” explains Billy.

“To keep strengthening and developing our network by focussing on nurturing our relationships with independent dealers and exploring new partnerships that align with our core values of quality and community. Our growth continues with another new to industry site underway in Kilkenny City. The new Inver branded service station is scheduled to open later this year, with a modern Spar convenience store that will provide a diverse foodservice and on-the-go grocery options through our partnership with BGW, one of Ireland’s leading food and retail wholesale companies.”

Billy acknowledges that the Irish market will continue to change as consumers look to reduce their carbon footprint, and the growing uptake of electric vehicles and lower carbon fuels, but explained it has only sharpened the company’s focus on meeting future demands. ‘Modern road users are both price and environmentally conscious, so we are expanding our renewable fuel offers in 2023 by piloting Hydrotreated Vegetable Oil (HVO) at selected forecourts, a renewable fuel option reducing emissions up to 90%. Offering more lower carbon fuel options alongside rolling out EV charging points is part of our commitment to help our customers reduce carbon emissions,’ Billy says. “We continue to invest in our retail network to help our Irish customers transition to lower carbon fuels and EVs, and ensure they find what they need at their local forecourt.”

Looking ahead, Inver is continuing to focus on growing its retail network and constantly improving its offering. “Supplying quality assured fuels and providing a seamless experience at our forecourts is key. I am excited about the future for our retail network as we continue to invest in future forecourts to have a diverse fuel and retail offering that meet customer demands,” Billy concludes.





Share this post:

Back to Top ↑

Shelflife Magazine