Independent Retailer Month set to kick off

Managing director at Shoppercentric, Danielle Pinnington
Managing director at Shoppercentric, Danielle Pinnington

Month-long campaign to highlight the role smaller, local, independent retailers play in the community

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28 June 2013

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Managing director at Shoppercentric, Danielle Pinnington

Managing director at Shoppercentric, Danielle Pinnington

The annual Independent Retailer Month is due to start this week and will run for the month of July. The aim of the campaign is to highlight to the consumer the important role that smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.

Shopper research agency Shoppercentric is involved in this year’s campaign as the sponsor of ‘Support for Independent Retail’. The company says it’s critical for independent retailers to capitalise on changing shopper habits in response to the digital and economic downturn. Managing director at Shoppercentric, Danielle Pinnington, says the independent retailers need to adapt their businesses to the changing shopper needs in a fast and efficient manner. "Some ideas independent retailers should consider include: positioning adjacencies that create ‘solutions’ to shoppers needs, creating promotions that upsell rather than undermine value and providing point of sale opportunities that draw attention to a brand or product benefits. Shoppers are increasingly looking for a pleasurable experience from bricks and mortar stores – more showroom than storeroom, so there’s a need for independent retailers to provide immediate gratification with products being readily available and providing a smooth purchase process."

The aim of Independent Retailer Month is to provide the independent retail sector with support, advice and expertise; to link consumers and communities with local retailers so as to remind them of the benefits of shopping local and to spread the word via business organisations, associations and networks.

Independent Retailer Month runs for the month of July; more information can be found at http://www.independentretailermonth.co.uk/

 

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