Iceland re-enters the Irish grocery market

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Frozen foods retailer returns to Ireland three years after it closed its doors, expecting better fortunes in partnership with AIM



6 January 2009

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Just over three years after withdrawing from Ireland, frozen food retailer Iceland has made a comeback in the Irish market. The company, which originally left due to poor sales, is owned by the troubled Icelandic firm Baugur, joint owner of high-street chains Karen Millen, Oasis and Principles.

Iceland is to relaunch in Ireland under a franchise scheme in partnership with wholesaler AIM. The group has already reopened the former Ballyfermot outlet in Dublin, one of seven stores that closed in 2005. Some of the sites have been refurbished and the retailer expects its performance to be considerably better this time around.

According to reports in the press, Iceland has already received a number of offers from prospective partners, and the group has said there may be opportunities for more franchisees if the business grows as it is expected to.



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