Iceland Foods Ireland launches new online shopping service

Alicia Byrne, Iceland Ireland and Ron Metcalfe, managing director, Iceland Ireland, at the launch of the new home delivery service

Kantar data shows the online market has continued to grow over the latest four-week period to 17 April 2022, with sales boosted by 3.9% as shoppers spent an additional €2 million

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10 May 2022 | 0

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Iceland Ireland has launched a new online shopping service across a selection of its stores nationwide.

Iceland shoppers can now avail of this new service with almost 3,000 products available at the click of button.

Customers can now get their Iceland groceries delivered the very next day when orders are placed before 7pm. Iceland will be delivering up to a 15km radius of the select stores providing this service across the country.

Known as the frozen foods specialists, Iceland says all its delivery vans are fitted with temperature-controlled technology to ensure food arrives in perfect condition. In addition to frozen foods, Iceland Ireland also offers customers fresh produce as well as hundreds of local Irish brands.

Popular Iceland exclusive ranges such as the TGI Friday’s range, Slimming World, Ed’s Easy Diner, Harry Ramsden range and more will also be available online for delivery.

“At Iceland Ireland we strive to provide our customers with a convenient shopping experience and the launch of our online delivery service is further evidence of this commitment,” said Ron Metcalfe, Iceland Ireland managing director.

With data from Kantar showing that Ireland’s online market continues to grow, the move represents good timing from Iceland.

The online market has continued to grow over the latest four-week period to 17 April 2022, according to Kantar, with sales boosted by 3.9% as shoppers spent an additional €2 million. The channel’s market share is now 3.3 percentage points higher than the same 52-week period in 2019.

“Many people became more reliant on online shopping over the course of the pandemic, and this has fitted in quite naturally with our busier schedules post-Covid,” said senior analyst at Kantar, Emer Healy.

“In the context of rising prices it also allows consumers to be more considerate as they add items to their basket,” she added. “While people are buying less in stores, the average number of items being purchased online is actually on the rise, growing by 3.2% year on year.”

For a limited time only, Iceland shoppers can avail of a launch discount of €5 off their first shop via the website with promo code SHOP5. Iceland Ireland’s first online delivery service in Limerick is now live; visit www.icelandfoods.ie for more information.  

 

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