Iceland aiming for plastic-free range by 2023

"As a retailer, we are conscious of the rising cost of living and we felt we needed to do something to support the most vulnerable," said Iceland managing director Ron Metcalfe

Iceland MD Ron Metcalfe has announced the company's plans to eliminate plastic packaging and trays from its own-brand range within the next five years, to help the fight against climate change.

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Supermarket retailer Iceland, which is set to open its latest Irish store in Ballincollig, Co. Cork later this month, has announced plans for all of its own-brand packaging to be plastic-free by 2023.

In place of plastic wrapping and trays on its products, the company says it plans to introduce cutting-edge paper and pulp trays, and paper bags for its products. These items will be 100% recyclable in its stores or through traditional domestic waste collections.

The move comes amid a renewed focus on large companies’ contribution of plastic to the ecosystem, and a Dáil committee exploring the introduction of new measures to help in the figght against climate change.

Iceland MD Ron Metcalfe said there has been a shift in awareness of how much damage we as a species are doing to the planet with the excessive use of plastic. “At Iceland, we are passionate about environmental matters, sustainability and helping to affect change,” he said.

“This initiative was created to do just that, make a change in the world. We hope to see that change as we move in the right direction with plastic-free packaging.”

The company says it will keep customers informed about milestones over the next five years as the new measures are introduced one step at a time.

Let’s hope the other major retailers won’t be far behind in their efforts to eliminate plastic before long.

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