iASC the first Irish company to reel in global seafood award

Celebrating their Prix d'Elite win are Colin Ross and James Grimes of iASC (Irish Atlantic Seafood Company) with Aileen Deasy, Seafood Technologist with Bord Iascaigh Mhara's (BIM) Seafood Development Centre (SDC)

Bord Iascaigh Mhara's Seafood Development Centre supported company from product concept to development and launch



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13 May 2015

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Irish Atlantic Seafood Company (iASC) is the first Irish company ever to win the seafood industry’s most prestigious award – the Prix d’Elite for world’s best Seafood Product Line.

The Cork-based seafood company scooped the award for its innovative line of shellfish butters at the Global Seafood Expo in Brussels, the world’s largest seafood event.

The award-winning product range ‘Something Fishy’ enhances fish dishes with a shellfish protein combined with Irish butter, seafood and seasoning to produce an ‘umami’ or savoury taste.

The product was developed and tested in Bord Iascaigh Mhara’s (BIM) Seafood Development Centre (SDC) in Clonakilty, which provides expertise and support to help seafood companies to bring their fish products to life.

Each year, the Seafood Prix d’Elite names the best new retail and foodservice seafood products of the year and also recognises innovative seafood companies with special awards.

iASC’s Something Fishy products, which are now being used in British Airway’s first class cabins as well as being exported to Malaysia, were chosen as the world’s best Seafood Product Line by a distinguished jury of seafood buyers, chefs and industry experts.

Colin Ross, managing director of iASC, which also earlier this year won the World Food Innovation Award said: “We are absolutely delighted to win and we’re extremely grateful to BIM’s Seafood Development Centre (SDC) who pushed us to do the work to develop the range in the first place. In fact, we wouldn’t exist were it not for the SDC who saw the possibilities in our products and guided us on how to add value to our products through innovation.”

iASC has an ongoing relationship with SDC which provides assistance and support on process and shelf-life testing. Aileen Deasy, Seafood Technologist of BIM’s Seafood Development Centre has congratulated the iASC team on their well-deserved win.

Bord Iascaigh Mhara (BIM) currently has a five year strategy entitled ‘Capturing Ireland’s Share of the Global Seafood Opportunity 2013-2017’ in place, which has ambitious targets to achieve €1 billion in seafood sales and 1,200 jobs by 2017.



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