Heineken kick starts the countdown to RWC 2019
Heineken has marked its partnership with the upcoming Rugby World Cup 2019 in Japan with a star-studded event in Dublin's Meeting House Square.
Print2 August 2019
The official launch of Heineken’s sponsorship of the upcoming Rugby World Cup 2019 in Japan took place in Dublin’s Meeting House Square recently, hosted by one of Ireland’s best loved broadcasters and impressionists, Mario Rosenstock. The boisterous event featured “The Mauling of Stephen Ferris” and a very special karaoke competition, “Star in Japan”, where one lucky fan won a trip to the Rugby World Cup 2019 in Japan to see Ireland take on Scotland on Sunday, 22 September at the International Stadium Yokohama.
Irish rugby legend and Heineken ambassador Stephen Ferris was put through his paces as Mario Rosentock and friends looked back on the former Ulster man’s career. No scrum cap was left unturned for the Mauling as former Ireland and Munster man Alan Quinlan, veteran of three Rugby World Cups Mal O’Kelly, former Irish captain and Rugby World Cup legend Fiona Coughlan and Stellar Comedian of the Year 2017, Andrea Farrell, all repeatedly crossed the try line with their comedic mockery of Ferris.
Five finalists, chosen through social media, then battled it out in a karaoke competition to win their place on the plane to see Ireland V Scotland at the Rugby World Cup 2019, Japan. Greg Starr was crowned the winner on the night after his performance wowed the audience and judges alike.
The tournament, which will take place for the very first time in the land of the rising sun, Japan, will see fans from all over the world come together to enjoy a feast of rugby and incredible culture, and promises to be an event like no other.
Ronan McCormack, senior brand manager, sponsorships and music, Heineken, said the brand is thrilled to be an official worldwide partner to the Rugby World Cup 2019. “We have a long association with rugby,” he said, “especially the social side, driven by fans, which is an integral part of the Heineken brand. As fans, we cannot wait for kick off at the Tokyo Stadium on September 20th, for what promises to be a memorable six weeks of top class rugby.”
To join the conversation, follow @Heineken_IE and the hashtag #STARINJAPAN
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