Hassett’s Bakery secures €6m deal with Lidl

Michael Hassett and Noreen Foley of Hassetts Bakery with Brendan Conway and Stephanie Walsh of Lidl Ireland & Northern Ireland

Lidl stores to exclusively sell brand new chilled cake range by Cork based bakery



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12 July 2022

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Lidl Ireland has announced a new deal worth €6 million with Hassetts Bakery, based in Co. Cork. The two-year deal will see the family-run business supply Lidl’s network of 175 stores across Ireland with a brand-new chilled cake and dessert range. The delicious Rachel H’s range created by Hassetts is exclusively available in Lidl stores nationwide now as part of their everyday listed range.

Established in 1984, founder Michael Hassett developed a passion for baking during his time working across Europe in the early 1980s. On returning to Ireland, Michael started his own wholesale bakery in Douglas, Cork. Such was the demand for Hassett’s artisan bread and confectionary, made using best of local ingredients, by 1988 Michael opened his own shop, and seven years later, he expanded into the nearby town of Carrigaline.

Hassett’s first connected with Lidl in 2020 supplying a Handcrafted Vanilla Gateau, securing the bakeries first major retail contract. A family run business to this day, through the ongoing relationship with Lidl the supermarket giant has propelled the confectionary range to homes throughout Ireland. The bakery has seen consistent growth through the demand for their quality products and has increased its work force by an additional eight staff. Lidl proudly list Hassetts Bakery ‘Rachel H’s’ products as part of their everyday confectionary range offering customers a fantastic selection of luxury desserts at affordable market leading prices.

The new exclusive deal will see the addition of four chilled cakes to Lidl stores nationwide, these will include:

  • Rachel Hs Vanilla & Custard Slice
  • Rachel H’s Coffee Cream Slice
  • Rachel H’s Jam & Cream Donut
  • Rachel H’s Chocolate Cream Éclair

Commenting on the new deal and the ongoing partnership with Hassetts, Stephanie Walsh, senior buyer, Lidl Ireland & Northern Ireland said: “At Lidl, more than ever we are committed to investing in local partners and are delighted to sign this new deal with Hassetts. The quality and taste of their products is a true testament to their passion to provide the best handcrafted confectionary on a daily basis.

“We are proud to work with the best local producers, and by working with Hassetts we are guaranteed their incredibly talented team take time to source the best ingredients locally, delivering quality and innovative baking and confectionery products every day. We are confident that these new chilled cakes will be a real hit with our customers and are exclusively available in Lidl stores nationwide.”

Noreen Foley, business manager, Hassetts Bakery said: “We are delighted to work with Lidl to develop this exclusive new range of chilled cakes and desserts. At Hassetts we are committed to delivering quality and innovative baking and confectionery products. Through Lidl’s ongoing investment in our business, we have had the opportunity to upscale production and make substantial investments in our business operations. We have created new jobs in the locality and have increased our workforce with 8 recent hires. We look forward to an developing this partnership into the future and have a variety of exciting new seasonal products in the pipeline.”

Hassetts Rachel H’s is now listed as part of Lidl’s everyday range and will have a number of seasonal products coming to stores soon alongside these delicious new chilled cake and dessert range.




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