‘Hares on the March’ to raise funds for Jack & Jill Foundation

Big name artists involved in powerful campaign

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Brand Central

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16 November 2015

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The Jack & Jill Foundation’s ‘Hares on the March’ campaign sponsored by Lily O’Brien’s Chocolates was launched today at ArtSource in the RDS, with the unveiling of three of the 110 three foot colourful hares that will be on display all around Dublin City from January 2016 to March 2016.

This artistic fundraiser builds on the success of the charity’s previous Cow Parade, Big Egg Hunt and Pig Parade, with the art pieces designed to raise money to fund home nursing care for sick children around the country, while also raising awareness for the artists involved.

The hares will be sponsored and ultimately purchased through an online auction, with 25 of the top ‘Golden Hares’ going under the hammer of DeVeres at a live auction in the Royal College of Physicians of Ireland on Tuesday, 15 March 2016.  Some of the big name artists involved are John Shinnors, Donald Teskey, Pauline Bewick, John Doherty and Martin Gale, with a full list of artists published today on www.jackandjill.ie and the charity is urging companies with budgets for Irish art to jump onboard.  The general public can get involved in the Hare Trail from January, with competitions to find the hares and to really engage with this artistic programme.

At the launch today, Jonathan Irwin CEO and Founder of the Jack & Jill Children’s Foundation said: “People can find, sponsor and buy one of these unique creatures, and every €16 raised helps to fund one hour of home nursing care for a sick child under our wing.  The campaign also reminds our families that they do not walk alone.”

Senator Mary Ann O’Brien, founder of Lily O’Brien’s the title sponsor for the Hares on the March, and co-founder of Jack & Jill, described ‘Hares on the March’ as “a masterpiece in quality art, family fun and clever fundraising”.

 

 

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