Guinness unveils Arthur Guinness project winners

Arthur Guinness Project winners were announced this week
Arthur Guinness Project winners were announced this week

Guinness has announced details of the winning projects in the Arthur Guinness Projects creative and cultural initiative.

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25 September 2013

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The winners of The Arthur Guinness project were announced this week at a ceremony that took place in Dublin’s Fade Street Social. Some of the winners announced at the event included:

  • Man On Bridge – an interactive documentary that celebrates the legacy of Arthur Fields
  • Voices Of Hope – a community choir for people who suffer from Parkinson’s Disease.
  • Accessing The Ocean – an innovative supplying tailored surfing lessons for people with special needs.
  • Club Colours – an innovative which helps GAA clubs of all sizes sell bespoke merchandise online.
  • Foodcloud – an innovative solution to food waste and food poverty, redistributing food, from those who have a surplus, such as supermarkets and restaurants, to those who are in need of more.
Speaking at the event, Stephen O’ Kelly, marketing director Guinness said, "We have been really struck by the quality of the entries with no shortage of amazing ideas right across the four categories. Passion, flair and creative spirit were clearly evident and today, we pay special tribute to the winning projects."

The Arthur Guinness Project, launched this summer, has showcased a plethora of talent and creativity in its three month run. The initiative saw hundreds of project applications submitted from across Ireland. There were over 700 project applicants in total including almost 100 relating to food and the food industry.

A shortlist of entrants, created from public vote, was then evaluated by a panel of industry experts including Irish band The Script, chef Dylan Mc Grath, sports consultant Jim Mc Guinness and Irish actor Chris O’Dowd.

Having evaluated the projects against the criteria of innovation, creativity, achievability, as well as cultural impact and social good, the judging panel finally came up with its winning projects.

In addition to the financial support awarded by Arthur Guinness Projects, the winning projects will also receive mentoring from the expert panel over the course of the next six months and marketing support from Guinness. 

Winners will also be showcased on Arthur’s Day at the Home of Guinness, where they will take over the screens across the seven storey Guinness Storehouse in a vibrant show reel. Guinness will also collaborate with publicans and Arthur Guinness Projects applicants to transform some local pubs into creative hubs on Arthur’s Day in various locations around Ireland.

 

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