Guinness tops a declining market

Guinness remains the top-selling alcoholic drink brand in Ireland
Guinness remains the top-selling alcoholic drink brand in Ireland

Guinness remains the top-selling alcoholic drink brand in Ireland followed by Heineken, Budweiser, Bulmers and Carlsberg according to figures taken over the past five years by Euromonitor International.

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29 May 2013

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However the alcoholic drinks market continues to decline here with Euromonitor recording a 17.3% drop in value between 2007 and 2012 – from €7.3 billion to €6.1 billion – indicating a Category Annual Growth Rate of -3.7%.

The beer market itself continues to shrink in value here, slimming down 18% – from €3.7 billion to €3.1 billion – between 2007 and 2012 (indicating a CAGR of -3.9%).

But the cider/perry market saw the biggest fall in value of 26.8% from €520 million to €380 million between 2007 and 2012 (CAGR – 6.1%) while spirits values fell by 12.8% from €1.4 billion to €1.3 billion (CAGR – 2.7%) and wine sales were down 17% from €1.5 billion to €1.3 billion (CAGR – 3.7%).

The RTD/’High-Strength Premixes’ category fell by 10.9% from €134 million to €120 million (CAGR – 2.3%).

Volume
Euromonitor’s volume figures for the five-year period indicate that alcohol volumes in Ireland decreased 13.1% (CAGR -2.8%) with beer volumes down 16.0% (CAGR -3.4%), cider/perry volumes down 13.4% (CAGR -2.8%) and spirits volumes down 9.3% (CAGR -1.9%).

However wine volumes were up 4.3% (CAGR 0.8%) and RTDs/High-Strength Premixes were also up in volume by 2.3% (CAGR 0.5%).

 

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