Guinness tops a declining market

Guinness remains the top-selling alcoholic drink brand in Ireland followed by Heineken, Budweiser, Bulmers and Carlsberg according to figures taken over the past five years by Euromonitor International.
29 May 2013
However the alcoholic drinks market continues to decline here with Euromonitor recording a 17.3% drop in value between 2007 and 2012 – from €7.3 billion to €6.1 billion – indicating a Category Annual Growth Rate of -3.7%.
The beer market itself continues to shrink in value here, slimming down 18% – from €3.7 billion to €3.1 billion – between 2007 and 2012 (indicating a CAGR of -3.9%).
But the cider/perry market saw the biggest fall in value of 26.8% from €520 million to €380 million between 2007 and 2012 (CAGR – 6.1%) while spirits values fell by 12.8% from €1.4 billion to €1.3 billion (CAGR – 2.7%) and wine sales were down 17% from €1.5 billion to €1.3 billion (CAGR – 3.7%).
The RTD/’High-Strength Premixes’ category fell by 10.9% from €134 million to €120 million (CAGR – 2.3%).
Volume
Euromonitor’s volume figures for the five-year period indicate that alcohol volumes in Ireland decreased 13.1% (CAGR -2.8%) with beer volumes down 16.0% (CAGR -3.4%), cider/perry volumes down 13.4% (CAGR -2.8%) and spirits volumes down 9.3% (CAGR -1.9%).
However wine volumes were up 4.3% (CAGR 0.8%) and RTDs/High-Strength Premixes were also up in volume by 2.3% (CAGR 0.5%).
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