Guinness signs up for English Rugby
Guinness – dethroning Greene King IPA as official beer of English rugby team.
Guinness Stout has signed a four-year deal with the English Rugby Football Union to become the official beer of England’s rugby team, replacing Greene King IPA as English rugby’s beer partner from next September.
Print28 May 2013
Diageo is also official partner of the Rugby Football Union with pouring rights at Twickenham.
The new agreement accompanies renewed partnerships for Guinness with Six Nations Rugby, the Scottish Rugby Union, the Welsh Rugby Union and Premiership Rugby.
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