Growing optimism in foodservice/hospitality sector – IFSA

39% of respondents said that they’re more upbeat about the foodservice sector for 2013 than in 2012 with a correspondingly high rate of companies (37%) saying that they expect to increase employment in their business at some point in 2013.
39% of respondents said that they’re more upbeat about the foodservice sector for 2013 than in 2012 with a correspondingly high rate of companies (37%) saying that they expect to increase employment in their business at some point in 2013.

A survey conducted three weeks in advance of the recent CATEX 2013 by the Irish Foodservice Suppliers Association among show attendees, IFSA members and other trades people found growing optimism in the foodservice and hospitality sector with almost four out of 10 businesses likely to increase employment levels in 2013.

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Off-trade

7 March 2013

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A total of 39% of respondents said that they’re more upbeat about the foodservice sector for 2013 than in 2012 with a correspondingly high rate of companies (37%) saying that they expect to increase employment in their business at some point in 2013.

In addition, 46% of respondents stated that they expected to increase investment in their business throughout the coming year.
“These are really positive signs for our industry which has undergone an incredibly challenging few years,” said IFSA Chairperson Julie Morrissey, “We’re also delighted to see that a very large percentage of respondents have increased their purchase of local rather than imported produce in the last 12 months. In fact a total of 54% of businesses we surveyed in the industry state that they’ve increased the amount of Irish produce purchased in the last 12 months.”

Over 10,000 visitors came through the doors of the RDS in Dublin over the three day foodservice event, exceeding organisers the Irish Fopodservice Suppliers Alliance’s own expectations by over 10%.

“The survey results point to a quiet confidence beginning to emerge in our sector,” she continued, “There’s no doubt that the decision by the Government to reduce VAT to 9% has helped the hospitality sector. In fact 47% of respondents point out that the reduction in VAT has helped to sustain or create jobs in their businesses.”

The survey found that 70% of respondents stated that they actually prioritise the purchase of Irish/local produce and that 77% now use social media to help promote their business and communicate with their customers.
In light of the focus on the work of the Government and state agencies recently, the survey asked ‘How would you grade the work of the Government & state agencies in their work to promote the FoodService Sector?’

The percentage results were:

  • Excellent: 0
  • Good: 23
  • Fair: 46
  • Pass: 15
  • Fail: 16

Visitors spent longer at CATEX than in previous years, with 41% spending over four hours at the event. Visitors reported an increased level of orders placed with 20% placing orders in the range of €10,000-€50,000.

 
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