Growers welcome move by Tesco to offer wonky veg
Tesco to trial sales of carrots and mushrooms which are an irregular size or shape
Print10 October 2014
Every year millions of kilos of fresh vegetables are thrown away or used as animal feed if they are classified as an irregular shape or size. Tesco has become the first Irish retailer to announce a commitment to working with growers to purchase more of this crop. Named ‘Wonky Veg’, Tesco will trial the offering with carrots and mushrooms which will be sold in specially marked ‘Wonky Veg’ packs giving shoppers the opportunity to choose which vegetables they would like to purchase.
Tesco Ireland buys nearly five million packs of Irish carrots every year sourced from two growers; Leo Dunne in Laois and John Dockrell’s in Wexford. Closed cup mushrooms are sourced from Codd Mushrooms in Carlow and Kerrigan’s Mushrooms in Meath. Growers have welcomed the move by Tesco to introduce misshapen produce rather than rejecting them on the grounds of appearance due to irregular shape or size.
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