‘My Goodness, My Guinness’ limited-edition cans launched

John Gilroy's artwork strikes a nostalgic chord with many Guinness fans

Original John Gilroy illustrations featured on limited edition cans of Guinness, to celebrate 120th anniversary of artist's birth



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17 October 2017

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Who could forget the legendary slogan ‘My Goodness, My Guinness’? Often featured in artwork on the walls of many an Irish pub, Guinness has now launched a series of collectible cans to celebrate the 120th anniversary of John Gilroy’s birth; the artist behind the iconic Guinness advertisements that date back to the 1930s and 1960s.

The new limited-edition cans, available in multi-packs, are illustrated with two of Gilroy’s iconic designs – the lobster and the smiling pint.

Gilroy, the artist behind Guinness’ eye-catching campaigns spanning across four decades (1930-1961), is renowned for his vibrant, humorous and unforgettable designs, which not only put Guinness on the map as an iconic brand advertiser but also revolutionised the global face of advertising as a whole.

In keeping with the style of Gilroy’s work, the vibrant illustrations are set against a white background – this time the canvas is the can – a striking contrast to the “black” or ruby red beer inside.

“Gilroy’s iconic Guinness campaigns are recognised around the world,” said Nin Taank, Guinness brand manager, “and we are thrilled to be celebrating the 120th anniversary of his birth with the launch these limited-edition cans.”

“Not only was John Gilroy a gifted artist, he was an advertising revolutionary and ahead of his time,” added Jim Gilroy  of the Gilroy Estate.




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