Good news for UK nightclubs

Zolfo Cooper reports that a quarter of clubbers now enter a nightclub at or after midnight, almost two-thirds do not go into a club before 11pm and more than 90 per cent enter after 10pm.

Nightclubs in the UK had some good news recently with the publication of the recent Leisure Wallet Report from Zolfo Cooper indicating that after a “torrid period of trading”, consumers believe they’re back to visiting late-night venues as often as they did in 2010 with spend recovering to mid-2011 levels.

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Visit frequency rose to 2.5 times per month compared with 2.1 a year ago or five extra visits per annum, according to the report.

Clearly the 18 to 24 year-old category is critical to the nightclub market, stating that they’re going clubbing 2.7 times a month on average, up from 2.3 – or five extra visits a year.

And in keeping with the trend for ‘pre-loading’ Zolfo Cooper reports that a quarter of clubbers now enter a nightclub at or after midnight, almost two-thirds do not go into a club before 11pm and more than 90 per cent enter after 10pm.

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