The right tracks: Golden Discs joins 80 Tesco Ireland stores
Deal sees Golden Discs become Ireland’s largest home-entertainment retailer with 94 locations nationwide
Print21 November 2016
Proving discs are far from dead despite the proliferation of online music streaming sites, Golden Discs has embarked on a potentially lucrative new deal with Tesco Ireland.
Tesco Ireland, Exertis and Golden Discs have partnered together to launch concession stores in Tesco in a three year partnership. The arrangement will see Golden Discs concessions open in 80 of the 148 Tesco stores in Ireland, in a move which began on Friday 18 November.
Golden Discs at Tesco concessions will operate as standalone units within supermarkets; offering the latest movies, music, and games along with “compelling promotional activity”. The agreement makes Golden Discs Ireland’s largest home-entertainment retailer with 94 locations nationwide.
Sheila Gallagher, commercial director, Tesco Ireland, said the established Golden Discs brand aligned with Tesco’s reach made the deal with Exertis an ideal fit.
Meanwhile, Stephen Fitzgerald, CEO of Golden Discs described the development as “an exciting new chapter” for the company. “Marrying our product knowledge and specialist credentials with the geographical reach and scale of Tesco will both enhance the customer experience and grow the business,” Fitzgerald said.
Established in 1962, Golden Discs currently operates 14 stores around Ireland and employs over 150 people. The retailer has grown its business in recent years, launching new product categories and opening new stores including recent superstores, on Dublin’s Henry Street and Dundrum Town Centre.
Providing further evidence that discs are not past their sell-by-date moreover, The Irish Times reports that as much as 75% of the sales of albums featuring in the Irish top 10 in recent months, consist of CDs.
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