GM Marketing expands workforce following rapid growth

GM Marketing managing director Gerard McAdorey

18 new team members have now joined rapidly growing business



27 July 2021

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As the world slowly starts to return to normal, GM Marketing is today welcoming the company’s full team back to the office, for the first time since March 2020.

Following a period of significant growth for the Belfast-based business, the employees who left the office last year will now be welcomed back alongside 18 new team members to support the rapidly growing business.

The recent recruitment drive has bolstered the sales, marketing, operations and finance teams, in a move which managing director, Gerard McAdorey says is not only about supporting the recent growth which saw the business double in size, but importantly investing now to build the team, infrastructure  and systems to support future growth ambitions.

Focusing on core grocery and non-food categories, GM Marketing has a varied portfolio spanning  food, beverage, baby, household, and foodservice brands – with the addition of several own-label  products on behalf of their customers. The brand portfolio includes well-known household names  such as Fox’s Biscuits, Tilda Rice, Nando’s, Filippo Berio and the most recent addition to the portfolio,  Yazoo, following a successful competitive pitch process for the FrieslandCampina contract in Ireland.

Commenting on the growth, McAdorey said: “We’re delighted to be in a position to invest in new job opportunities and to support the local economy in what has been a really challenging time for everyone. But more than that, it’s great to welcome everyone back to the office in a safe environment, finally have the opportunity to celebrate our wins as a team, and importantly focus on the next phase of growth.”

With 21 years’ experience of building FMCG brands in the UK and Ireland, GM Marketing also has an  ever-growing own brand range which includes household fragrance brands The Celtic Collection and  Home Essence, along with Free’ist, a low sugar, better for you snack range and the recently acquired  Favourit Foods, Ireland’s oldest Herbs and Spices brand. Available in key retailers across the UK and Ireland and online, there are ambitious plans and innovation in place for GM’s own brand portfolio in  the coming months.

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