Gallaher adds More to its portfolio
12 March 2009
Gallaher Ireland, a member of the JTI group, has added a new brand to its expanding portfolio. Established in 1975,
More is a well known international brand, with high levels of brand recognition recorded in Ireland. The newcomer in the More family is a Virginian blend white-stick cigarette in king size length, aimed at delivering a high quality product with an international origin. Rolled out in the category since January, this king size cigarette is designed to attract the value conscious adult smoker. Priced competitively at €7.14, it is a guaranteed revenue generator for retailers.