Fyffes launches new ‘fruit-mobile’ display unit
The Fyffes Fruitmobile is taking to the road to promote fruit and deliver the healthy eating message to adults and children alike
2 May 2023
In support of its many sponsorships and events taking place around Ireland this summer, fruit distributor, Fyffes has introduced the ‘Fyffes Fruitmobile’, an all-new towable banana and pineapple station and display unit.
Poised to hit the road well in time to capture the mood of summer, the Fruitmobile is billed as ‘a new way to promote fruit and deliver the healthy eating message to adults and children alike’.
Attractively finished in warm colours of sunshine and painted with ‘fruitlicously-succulent’ banana and pineapple illustrations, the unit is ‘fridged-‘n-fitted’, and ready to receive the many who will meet it on its travels.
Encouraging the public to “call and ‘say hi to Fyffes’ wherever they may meet it”, Fyffes head of marketing, Emma Hunt-Duffy said: “Our intention is to bring the unit to many places at which Fyffes will have a presence, including our popular ‘Fit Squad’ programme of primary school visits, festivals and pop-up events.”