Fyffes commits to reduced packaging process
The war on plastic rages on; as we are seeing week after week, more brands are lining up to (finally) do their part to eliminate as much single-use plastic as possible from their respective industries. This week, banana importer Fyffe's has taken a ‘significant step’ towards reducing its own packaging imprint.
Print21 May 2019
In what it says is a ‘significant step’ towards reducing its packaging imprint, Fyffes Ireland has introduced new, sustainable and fully recyclable paper banding for use with its Organic Fairtrade banana. The move represents an 18-month period of research and development, culminating in the new packaging, a more sustainable alternative to the plastic bags used widely within the sector.
Fully compostable and sourced from certified Forestry Stewardship Council approved sources, the new banding has been successfully trialled in real-life market conditions through leading retail outlets in Ireland. Based on estimates, this initiative will result in a reduction of 5680 kilograms (or over 5.5 tonnes) of plastic.
Another feature of the new packaging is that it has the ability to maintain the fruit’s quality in the various conditions and climates it passes through in the supply chain. These include tropical temperatures normal in countries of origin, transportation by ship in temperature-controlled conditions, and the ripening process itself.
Emma Hunt-Duffy, sales and marketing manager, says Fyffe’s is very excited to introduce its new recyclable and compostable banana banding. “This is a significant step in realising one of our sustainability strategic pillars – stewardship for the planet,” she said, “and has created an opportunity for us to promote the sustainability message among our customers.”
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