Fresh sets the bar high with new Capital Dock store

Impressive new Fresh store merits a visit to check out new ideas and concepts

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22 October 2019 | 0

Fresh Capital Dock: At a glance

Founder and MD: Noel Smith

Location: 83 Sir John Rogerson’s Quay, Capital Dock, Dublin 2

Size: 7,000sq ft

Number of staff: 36 full-time and part-time

Opening hours: 7am-9pm, Monday-Friday; 8am-8pm, Saturday and Sunday


Fresh The Good Food Market, led by MD and founder Noel Smith, has opened an impressive new 7,000sq ft store at Dublin’s Capital Dock.

They say a picture tells a thousand words and as the new branch’s in-store photographs show, a premium, luxurious look and feel has been achieved throughout this Instagram-worthy store.

As MD Noel Smith told ShelfLife however, while the innovative design is high-end, the store team were conscious of offering strong value for money throughout.

Unique features include the Fresh juice bar where customers can pick up both made to order and self-serve juices, The Fresh Kitchen self-serve offering and retro ice cream concept, as well as a plush seating area complete with leather booths, reminiscent of an upmarket hotel lobby.

In a nod to the building’s previously planned incarnation as The U2 Tower, a photograph of Bono and his fellow bandmates is displayed on the wall alongside blooming floral decorations.

The store also features a range of otherwise hard-to-find products and brands, such as Tony’s Chocalonely and Pietra Bio Pasta, to name just a couple of those on offer.



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