Fresh sets the bar high with new Capital Dock store
22 October 2019
Fresh Capital Dock: At a glance
Founder and MD: Noel Smith
Location: 83 Sir John Rogerson’s Quay, Capital Dock, Dublin 2
Size: 7,000sq ft
Number of staff: 36 full-time and part-time
Opening hours: 7am-9pm, Monday-Friday; 8am-8pm, Saturday and Sunday
Fresh The Good Food Market, led by MD and founder Noel Smith, has opened an impressive new 7,000sq ft store at Dublin’s Capital Dock.
They say a picture tells a thousand words and as the new branch’s in-store photographs show, a premium, luxurious look and feel has been achieved throughout this Instagram-worthy store.
As MD Noel Smith told ShelfLife however, while the innovative design is high-end, the store team were conscious of offering strong value for money throughout.
Unique features include the Fresh juice bar where customers can pick up both made to order and self-serve juices, The Fresh Kitchen self-serve offering and retro ice cream concept, as well as a plush seating area complete with leather booths, reminiscent of an upmarket hotel lobby.
In a nod to the building’s previously planned incarnation as The U2 Tower, a photograph of Bono and his fellow bandmates is displayed on the wall alongside blooming floral decorations.
The store also features a range of otherwise hard-to-find products and brands, such as Tony’s Chocalonely and Pietra Bio Pasta, to name just a couple of those on offer.