Fresh joins fight against food waste with Too Good To Go

Austin McGinley, brand & development, Fresh The Good Food Market, and Patrick McKinney, key account manager, Too Good To Go 

Fresh Surprise Bags available on the app for €5.99 will contain at least €18 worth of food



18 January 2022 | 0

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The world’s number one anti-food waste app, Too Good To Go, and Fresh The Good Food Market have agreed a joint partnership. All eight Fresh stores are now signed up to the Too Good To Go app so that surplus food can be eaten and enjoyed rather than wasted.

Leading the food waste movement, Too Good To Go lets people buy surplus food and drink from restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste.

Consumers can simply download the free Too Good To Go app and search for their nearby Fresh with unsold food. They then purchase a ‘Surprise Bag’, collect it at an allotted time and enjoy it.

Too Good To Go app users can expect Surprise Bags filled with ready meals, desserts, fruit, vegetables, dairy or meat. The Fresh Surprise Bags – available since 14 January on the Too Good To Go app for €5.99 – will contain at least €18 worth of food.

Two Flagship stores – Smithfield and Grand Canal Dock – will also offer Vegan Surprise Bags priced at €3.99, while select stores will offer Deli Counter Surprise Bags priced at €3.99. These will include hot items such as chicken fillets, wings, loaded fries, pizzas, sandwiches or salads.

This launch of Fresh on the Too Good To Go app follows the retailer’s latest sustainability initiative, offering its customers an easy and rewarding way to recycle their plastic bottles and cans in-store with Sensibin.

“I’m delighted that Fresh is joining our food waste fighting movement,” said Too Good To Go co-founder Jamie Crummie. “Fresh is renowned for sourcing the very best produce from Ireland and around the world, and now, together, we’ll be able to ensure that all Fresh produce is eaten and enjoyed rather than wasted. Food waste is a huge global environmental and social issue so having brands like Fresh join our movement helps us to take a bite out of the one million tonnes of food that is wasted every year in Ireland.”

Echoing his sentiments, Noel Smith, founder and managing director of Fresh The Good Food Market added: ”In a business so centred on fresh food and produce, anything that we can do to address food waste is always welcome. It did not take us long to decide on signing up with Too Good To Go. We support their mission and look forward to our customers enjoying Fresh Surprise Bags from any of our eight stores in Dublin.”

With over 48,000 Irish consumers now signed up to the Too Good To Go app, Dublin alone has saved more than 22,000 bags of food from going to waste from the 304 hospitality partners across the capital.

If you are interested in fighting the good fight either as a consumer or a business, you can do so by downloading the Too Good To Go app and signing up your business by accessing the ‘Help Center’ function in the ‘More’ section.

Find out more about the app at



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