Florette introduces Fresh Fruit Medley
Capitalising on its status as the number one salad brand, Florette has embarked on a €250,000 TV advertising campaign for its new prepared fruit range
Print18 March 2010
Prepared produce specialist Florette has kick-started an assault into the declining prepared fruit category with a €250,000 TV advertising campaign. Currently, only one in three consumers buy prepared fruit, compared to prepared salad which is purchased by three out of four consumers and is growing year-on-year. Florette is uniquely placed to unlock the huge opportunity that the category presents, and can leverage its success as the number one salad brand – alongside its excellent level of brand awareness amongst Irish consumers – to inject growth into prepared fruit. Florette has already secured a major listing with Tesco for its hand-cut fruit range. Florette Fruit will be supported by a year-long TV campaign, heavyweight PR programme, consumer press advertising and in-store promotional activity.
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