FindlaterGrants launches new rose
27 August 2008
The sparkling wine is the latest brand from the Portuguese region of Bairrada, complementing Mateus’ existing portfolio of rosé wines aimed at the more outgoing and adventurous wine consumers.
The launch is part of the continuing investment in the brand as a result of its considerable success in Ireland and follows the announcement of a TV campaign to support Mateus Rosé throughout August.
Rosemary Lyster, Marketing Manager, FindlaterGrants says; “The Mateus Rosé group of wines have done exceptionally well since the launch into the Irish market. Mateus is a real brand leader and the addition of a sparkling rosé will complement the portfolio and provide added value to outlets.”