Favourit wins Best International Product Launch at NIFDA awards

Pictured: Alex Mitchell and Ella Freeman of GM Marketing; Gráinne Moody of Invest Northern Ireland and Scott McIlroy of GM Marketing

Producers of Favourit, GM Marketing has increased its Belfast operation leading to a doubling of its production in herbs and spices



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28 March 2024

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Favourit has won the Best International Product Launch at the Northern Ireland Food and Drink Association (NIFDA) awards.

The Irish-based producers of Favourit, GM Marketing, has recently increased its Belfast operation which has led to a doubling of its production of the famous herbs and spices.

Ella Freeman, brand manager, Favourit, said: “The NIFDA awards highlights excellence in food and drink manufacturing so we were delighted to showcase Favourit’s innovation, excellence, and the quality of our products to a massive audience. Taking home the Best International Product Launch means so much to the whole Favourit team – we are passionate about making a product that delivers on taste, quality and value, every time.”

Freeman noted that Favourit’s range is a carefully curated selection of herbs, spices, seasonings and baking range that are SALSA certified and use only reputable BRC-approved suppliers.

Ireland’s oldest producer of herbs now has over 40 herbs, spices and seasonings available in retail jars, all made in GM Marketing’s facility in Belfast. 

“We have been supplying the Irish foodservice sector with a range of products including cater pots and cater bags building trust and credibility with an ever-changing, fast paced sector that demands quality.

“The future is looking great for our Belfast operation – we have doubled our capacity and are now producing thousands of bottles of Favourit every day for people to use in their homes and in food service outlets across Ireland,” concluded Freeman.



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