Eurospar flagship grosses 27% margin

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A veritable jewel in BWG's foodservice crown, the Barrow Street store, Dublin 4, takes 46% margin through its multiple foodservice brands



20 April 2009

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Speaking at the recent Global Convenience Benchmarks conference in Dublin, Willie O’Byrne, managing director BWG (Mace) Ireland, revealed that the group’s flagship Eurospar store on Barrow Street, Dublin 4, is achieving actual gross margin of 27%.

Foodservice is the highest grossing department within the store, taking 46% margin at 13% participation.

Its foodservice offer comprises the Kitsu Noodle bar, rolled out to Eurospar and Spar stores, Insomnia coffee, and The Treehouse convenience food brand.

O’Byrne reiterated that innovation in the convenience foods sector will be one of the most essential goals for stakeholders in the current climate. Promotion and targeting niche markets will also form important strands of the group’s market strategy going forward. Spar on Dame Street, Dublin 2, is currently displaying some of BWG’s newest foodservice innovations, including Goodfella’s Pronto in-store stonebaked pizzas, and a branded (La Crêperie) crêpe offering.

Of fundamental importance this year, a price and value-oriented message will be communicated to customers through the group’s ‘Euro Crunch’, ‘WOW’ and ‘Price-Fighters’ (Mace) offers, which have been rolled out across a host of branded and private label ranges.

Furthermore, O’Byrne said that BWG private ranges, such as Spar’s ‘American Cola’ and €1 Firelogs, have been seeing growth and capitalised on recession-time consumer behaviours. Emphasising this fact, O’Byrne said MACE stores co-located with discounters especially have prospered.



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