EssenceMediacom retains Lidl Ireland account for further three years

Simon Kenneth, chief client officer at EssenceMediacom pictured with Orlaith McIvor, senior media manager at Lidl with EssenceMediacom’s business director, Manuel Yoacham

Announcement follows success of a number of impactful campaigns for Lidl during the past three years, including 'Go Full Lidl'

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Media planning and buying agency, EssenceMediacom has successfully retained the Lidl Ireland account for a further three years from February 2024. The agency has held the contract since 2021.

Over the past three years, EssenceMediacom has planned a number of impactful campaigns for Lidl, including ‘Go Full Lidl’, a multi-media campaign to drive home the message that shopping at Lidl means “getting everything you need without having to compromise on quality”.

The Dublin-based agency also brokered and launched Lidl’s partnership with Virgin Media; as well as the recent multi-media campaign featuring Arnold Schwarzenegger for its Parkside range of DIY tools.

The agency also rolled out a number of Christmas campaigns in 2023 for the retailer, including the launch of an innovative Christmas movie campaign ‘Lidl Presents – The Most Magical Christmas Movie Ever’ which captured children’s imaginations across Ireland.

The Lidl contract retention comes hot on the heels of several other business wins from EssenceMediacom, including drinks giant Irish Distillers Pernod Ricard and the online retailer, Klarna.

“Since 2021, EssenceMediacom has supported us in maintaining our number one position as Ireland’s best value discount grocery retailer,” said Orlaith McIvor, senior media manager at Lidl Ireland.

“We are firmly focused on continuing our growth trajectory in 2024 and we look forward to building on our successful relationship with EssenceMediacom to continue delivering creative, high-impact campaigns and advancing the Lidl brand in Ireland.”

Simon Kennett, chief client officer at EssenceMediacom, said Lidl’s trust in the agency ‘’speaks volumes about the effectiveness of our strategies and the results we have delivered”.

“Over the past three years, we have developed an excellent partnership with Lidl’s team to create impactful campaigns that resonate with Lidl’s values and connect with its audience,” Kennett said. “We look forward to building on our past successes, exploring new avenues, and continuing to elevate the brand’s presence in the media landscape.”

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