Erin creates soup opera to ‘stir your soul’
11 June 2009
Erin Condensed Soup has launched Ireland’s first soup opera, ‘Thrills & Spoons.’
Eight comic strip style episodes launched this month, can be found on the back of soup cans and online at www.thrillsandspoons.ie.
Based in Erinsville, the soup opera revolves around four female characters created exclusively for Erin who reside in the leafy cul-de-sac of Souperia Park.
The concept should appeal to avid soap followers and sits within the wider ‘Soup That Stirs Your Soul’ campaign.
The interactive website allows consumers to keep up with Erinsville news, share their tips for using Erin Condensed Soup, get money-off coupons, and enter a monthly competition for a weekend break.