Eoin Donnelly appointed managing director of Stafford Lynch to oversee three year growth strategy

Since 2019, turnover at Stafford Lynch has risen from €41m to €51m, solidifying its position within the Irish market

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Irish-owned sales and marketing company, Stafford Lynch has appointed Eoin Donnelly as the company’s new managing director.

Eoin Donnelly brings significant experience to the position from his long career in the FMCG sector. Previously managing director of Lily O’ Brien’s Chocolates for eight years, he has also held senior positions with Nestlé Ireland and Green Isle Foods. Donnelly holds an MBA from the Smurfit Business School and is a qualified Chartered Management Accountant.

In a press statement, Stafford Lynch – which works with a portfolio of brands including S.Pellegrino, Schwartz, Energizer, Wilkinson Sword, Dr. Oetker, Sudocrem, Baxters, Mutti and Tony’s Chocolate – said Donnelly’s “understanding of market dynamics, coupled with his strategic vision, will be instrumental in continuing the company’s growth trajectory”.

Founded in 1974, the company has seen sustained growth, and since 2019 turnover has jumped from €41m to €51m and in doing so Stafford Lynch has solidified its position as a trusted distributor partner within the Irish market.

The company attributes its success to the achievements of its employees, with key drivers of that success being employee commitment to excellence, partnership, and focus on innovation. All of which have been recognised in Stafford Lynch being awarded a Deloitte Best Managed Company Award (2021 & 2022).

In line with its commitment to innovation, Stafford Lynch has recently signed a €500,000 service contract with Outsource Group. This significant investment will create a new highly secure IT infrastructure, a fully integrated service desk, software and hardware updates, and full disaster recovery. The new IT system will enable Stafford Lynch to “deliver even greater value to its customers, improving overall cybersecurity and improved internal efficiency”.

Looking ahead, Stafford Lynch reports it has developed a comprehensive three-year strategy to capitalise on emerging opportunities and further strengthen its market position. This strategy encompasses initiatives such as new channel growth, growing core brand business and an exciting pipeline of new business partners. By aligning resources and leveraging its core competencies, Stafford Lynch aims to drive long-term sustainable growth and maximize value for its brand partners and customers.

“We are thrilled to welcome Eoin Donnelly to Stafford Lynch as our new managing director,” said Eimear Lynch, chairperson and shareholder at Stafford Lynch. “His extensive experience and leadership acumen will be instrumental in steering our company towards continued success. With our recent investment in IT infrastructure, market-leading brands, and a robust three-year strategy in place, we are optimistic about the future and confident in our ability to deliver on the plans.”

Meanwile, Eoin Donnelly said of his appointment: “I look forward to growing the business with the Stafford Lynch team, bringing my knowledge & experience to this great family enterprise, with its deserved reputation for excellence with both trade & brand partners.”

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