Enjoy a walk with Johnny Sexton in new Mace campaign

Mace brand-ambassador Johnny Sexton and Meath Ladies Gaelic footballer Vikki Wall launching the Mace Right Options 2022 campaign

Mace offering customers opportunity to win while pursuing the Right Options



1 February 2022

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To celebrate the launch of its 2022 Mace Right Options campaign, Mace is offering five lucky shoppers the opportunity to win a home gym voucher to the value of €300.

This year Mace has joined forces with brand ambassador, Johnny Sexton, to promote healthy eating and exercise among customers as well as encouraging them to choose the Right Options when shopping in their local Mace store. Everyone should aim for a balanced diet to help lead a healthy life and Mace Right Options is a programme that promotes healthy eating and exercise.

This year, in a departure from the norm, Mace is launching a new series of videos featuring Mace ambassador, Johnny Sexton, called “A Walk with Johnny”, which is accompanied by an in-store and social media campaign with prizes of home gym equipment up for grabs for five lucky customers.

The four-part series will see Johnny chatting to another elite athlete at the top of her game, Meath Ladies Gaelic Footballer Vikki Wall, as the two elite athletes speak about their approach to four subjects, all of which are particularly relatable to Mace shoppers at this time of the year, namely the importance of healthy living; staying active; healthy eating and goal setting.

The series of four videos will be released over the course of February and March, resulting in a 7-week activation period, to coincide with the Six Nations rugby tournament. The series will be available on key social media platforms and Johnny has recorded some behind the scenes videos specially for use on TikTok.


Step 1. Customers take a photo of themselves with the Johnny Sexton cut-out in their local MACE store

Step 2. Customers submit their photos along with their best #RightOptions tip at www.mace.ie/competitions

Customers also have the option to share their photo of themselves and Johnny, along with their Right Options tip on social media.



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