EasiSingles
Print15 October 2008
EasiSingles cheese leads the individually wrapped slices market. Valued at E6 million and growing at 12%, EasiSingles is committed to driving category growth, introducing exciting new NPD offerings in 2008. EasiSingles has launched successfully into the grated cheese category, and the block category with its Chunky Block offering. A new range of IWS, focusing on different cheese types and flavours for specific occasions, has brought inspirational new ideas to IWS consumers. The EasiSingles brand, on air since September
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