Dunnes Stores leads grocery market through bumper Christmas

Dunnes Stores is Ireland's most popular supermarket once again
Dunnes Stores is Ireland's most popular supermarket once again

Retail monitoring agency Kantar Worldpanel has published its final grocery market share report for 2017, which reveals Dunnes Stores held the crucial top spot during a record-breaking Christmas shopping season.

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16 January 2018 | 0

Kantar Worldpanel’s final grocery market share figures for 2017 have been published, showing a record total in overall spending over the Christmas season. The report shows that shoppers spent an extra €90m on groceries over the festive period.

In terms of the crucial grocery market share index, Dunnes Stores closed out 2017 in the top spot at 23%, followed by Tesco at 22.8% and SuperValu at 22.4%. Tesco ended a good year on a final positive note, with its strongest sales increase in the period since 2011.

“Over the Christmas period the average household spent a record €1,532 on groceries,” said Kantar Worldpanel’s Dave Berry. “That represents an increase of €38 compared to last year.

“Much of this increase has been driven by staple items, with fruit, vegetables, meat and poultry posting a combined sales increase of €28m,” he added.

Meanwhile, the online grocery realm also had a good Christmas, with sales rising by 24%.

“Online grocers boosted their share of the market to a record 2.3% over the Christmas period,” said Berry. “Although grocery e-commerce shoppers haven’t increased in number, customers who already shop online have upped the frequency of their purchases with, on average, one extra order placed over this period.”

This growth is hardly unexpected at this stage, and all eyes will be on those numbers as 2018 progresses.

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