Dunnes leads the way as Ireland’s top grocer

Dunnes remains Ireland's no.1 supermarket, according to Kantar Worldpanel's latest report

Love was in the air as Irish shoppers indulged for Valentine’s, boosting post-festive grocery sales



4 March 2024

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Dunnes Stores leads the way as Ireland’s top grocer, in the four weeks to 18 February 2024, the latest data from Kantar shows.

Dunnes has 24.3% market share with growth of 8.9% year-on-year.

This growth stems through more frequent trips, up 5.9%, which contributed an additional €46.7 million to the overall performance.

Tesco holds 23.5% of the market, up 8.8% year-on-year.

Tesco saw the strongest frequency growth amongst all retailers for another month in a row, up 12.4% year-on-year, which combined contributed an additional €91.8 million to the overall performance.

SuperValu holds 20.6% of the market and growth of 4.2%. SuperValu shoppers make the most trips in-store when compared to all retailers, an average of 20.9 trips.

Lidl has 12.8% share with growth of 7.2% year-on-year.

More frequent trips contributed an additional €34.7 million to the retailer’s overall performance.

Aldi holds 10.9% market share with more frequent trips and new shopper arrivals contributing an additional €5.2 million to the overall performance.

Grocery sales 

Take-home grocery sales increased by 5.4% during the period, with grocery price inflation driving value sales growth rather than consumers buying more.

Emer Healy, business development director, Kantar, explained: “It’s great news for Irish consumers as inflation levels have reached their lowest point since April 2022. This gradual decline is expected to continue throughout 2024.

“As consumers continue to closely manage their household budgets and look for the best value, it’s no surprise that own label goods continue to perform strongly.

“We saw this behaviour over the course of 2023 and it’s clear to see this is now a more established norm for shoppers into 2024.”

Love is in the air

“Love was most definitely in the air for Irish consumers this month with over 58% of Irish households purchasing boxed and gifting chocolates over the 12 weeks to 18 February 2024,” added Emer Healy.

“We saw volumes of boxed and gifting chocolates up 3.7%, with shoppers spending an additional €1.7 million year-on-year.

“As Valentine’s Day fell mid-week this year and many shoppers managing household budgets, some people chose to show their love at home.

“Shoppers spent an additional €4.3 million on chilled ready meals, €1.8 million on chilled desserts and €916k on sparkling wine.”

Latest article: ‘Dry January’ saw alcohol sales fall by 8.6%: Kantar



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