Dunkin’ Donuts sales break 3 million barrier in Ireland  

Orla Jordan, head of food & beverage innovation, BWG Foods, Daniel O’Connell, retail director, BWG Foods, along with the spectacularly costumed Avril Doyle (Day of the Dead) and Aoife Masterson (Malificent)

International donut brand was exclusively launched in Ireland by BWG Foods with its independent retailers in August 2020



26 October 2021

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BWG Foods is celebrating the addition of some spook-tacular donuts to its network of community-based stores this Halloween, following the news that sales of premium donut brand, Dunkin’, have just broken the 3 million barrier across Spar, Eurospar, Mace, Londis and XL stores, as customers rush for the Halloween themed treats.

The iconic brand was exclusively launched by BWG Foods with its independent retailers in August 2020. According to the group, the brand has has been an enormous hit with customers, who have hugely embraced the tasty packs of two or four donuts, with approximately 8,000 donuts sold per day during the period.

The mouth-watering treats have proven so popular that a special pack of Halloween-themed donuts have recently been introduced for those looking to indulge themselves.

“BWG is very proud to have made the iconic Dunkin’ brand so easily accessible and popular across Ireland in such a short space of time,” said Daniel O’Connell, retail director, BWG Foods.

“The Dunkin’ donuts that we offer are a delicious addition to our extensive product range and the Halloween special packs are already proving a huge hit up and down the country,” O’Connell added.

Dunkin’ currently has more than 13,100 restaurants in 41 countries around the world, including more than 240 locations across Europe.



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