Dubliner Cheese unveils new nationwide campaign

13 June 2012
Dubliner Cheese has unveiled a new television and radio advertising campaign aimed at promoting brand awareness and reminding consumers that Dubliner Cheese is the perfect accompaniment to many family favourite meals, snacks and sandwiches.
The campaign broke on Monday 7 May, with a 40 second television advert, extensive national and local radio campaigns and the unveiling of a new Dublin Cheese website as well as an extensive online presence. Utilising the tagline, “Character in every bite”, the plot of the television advert focuses on an amusing and modern-day misunderstanding which creates intrigue for viewers while promoting the brand to a captive audience.
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