Diageo tops outdoor spend Q1-3
Diageo topped the list of outdoor display advertising spends in the first nine months of this year with a display value (as per ratecard) of €9.26 million, ahead of Heineken in second place with a spend of €7.12 million.
Print29 November 2010
Coca-Cola came sixth with a spend of €3.56 million.
As a category, Beers and Ciders increased their spend on display advertising during this nine-month period to around €19 million compared to €16 million for the same period in 2009.
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