Diageo top outdoor display advertiser
Diageo topped the Display Advertising charts in 2010 with a spend of nearly €11 million (based on ratecard), according to the PML Group. Arch-rival Heineken came second with a spend of €9.2 million.
Print2 March 2011
Coca-Cola, came sixth with €4.8 million.
In fact Beers and Ciders represented the second-biggest Display spend in 2010 with a combined €23 million, slightly down on 2009’s €24 million.
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