Diageo brewery stalled

Diageo shelves its plans for the Leixlip ‘super-brewery’ as it re-evaluates its brewing investment programme in the current economic climate
Diageo shelves its plans for the Leixlip ‘super-brewery’ as it re-evaluates its brewing investment programme in the current economic climate

Global drinks giant reconsiders its spending for the foreseeable future, including shelving plans for a 'super brewery' in Ireland

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10 February 2009 | 0

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Diageo’s plan to invest €650million in a new brewery have been put on hold, due to the economy’s sharp decline. The global drinks group has said that it will be carrying out a strategic review of its investments in Dublin, which will last “several months.”

In a statement, Diageo said: “As a result of the current difficult global economic situation…Diageo has decided to conduct a re-evaluation of this brewing investment programme in order to ensure its scope remains appropriate in the changed economic environment.”

Last September Diageo announced plans to build a new ‘super-brewery’ on a 73-acre greenfield site in Leixlip, Co Kildare, close to where Arthur Guinness established his first operation in 1755. It planned to buy 50 acres from the Guinness family and 23 acres from Kildare Country Council.

A spokeswoman for Diageo was reported to have confirmed the group’s commitment to the Irish market. “We want to make sure the assumptions we made are still the right ones but there is no doubting our commitment to the Irish market.”

It is understood that the purchase of the land from the Guinness family has still not been concluded however. Diageo’s plan to close breweries in Dundalk and Kilkenny and to scale back its brewing activities at its iconic St James’s Gate plant in Dublin have also been shelved for now.

Around 450 Guinness workers were due to be made redundant as a result of the brewery closures.
Diageo is reported to have said only that the decision would form part of its review and that the breweries are not due to close until 2013.

 

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