Designer launches Persil fashion awards

Irish fashion designer Peter O’Brien launched the Persil Irish Fashion Awards 2009
Irish fashion designer Peter O’Brien launched the Persil Irish Fashion Awards 2009

The Persil Fashion Awards return for another year to 'push the next generation of Irish designers'


Brand Central

9 January 2009 | 0

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Irish fashion designer Peter O’Brien and stylist Catherine Condell together with Carmel Breheny from Marks & Spencer were unveiled as the new judges for the Persil Irish Fashion Awards 2009. Speaking at the launch, Peter O’Brien commented: “I am delighted to be involved in a fashion competition that pushes the next generation of Irish designers.”

Currently in its tenth year, the hotly contested awards is the largest fashion design competition in Ireland. A once in a lifetime opportunity for young fashion design students hoping to make their mark in today’s competitive market, it carries a first prize of €10,000. The brief for this year’s competition is to celebrate Persil’s 100th Birthday in 2009. Students must think about the word ‘centenary’ and their take on 1909 to 2009; how fashion has evolved, perhaps old meets new, with a slightly different twist. The garmet is for summer 2009 and must be machine washable.

Speaking at the launch, Dermot Walsh, marketing manager for Persil said: “2009 marks our 10th Persil Irish Fashion Awards and is also hugely significant as Persil celebrates its 100th birthday…To help us celebrate our 100th year the judges agreed the very inspiring idea of building the significance of ‘centenary’ into the brief.

“This will make for a rewarding challenge for all of our entrants, as we are extremely proud of our long tradition in Ireland. We are also delighted to have Marks & Spencer as our new partners for 2009, and know that Your M&S brings a new and exciting dimension to the awards.”

The eight finalists’ outfits will be showcased in selected Marks & Spencer stores during May 2009.



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