Decant argue with that
An interesting snippet of news crossed my desk last week.
Print4 June 2013
It seems that recession-struck wine snobs are sending sales of decanters soaring. Sales of decanters and wine carafes are up 45% compared to this time last year, sales figures from Debenhams have revealed.
Decanting wine from the bottle before bringing it to the table is the perfect way to avoid letting guests see the label, which could also reveal how much the wine cost, especially since the Government increased the tax on wine by €1 per bottle in the budget – a measurable increase if you’re purchasing several bottles for a dinner party.
In on the ‘carafty’ sleight-of-hand was Debenhams Ireland’s Karen Nason: “Without a label, it’s often difficult to tell if that cheeky little wine you’re drinking comes from Burgundy or Bulgaria,” she stated, “Many men measure their standing in society by the quality of wine they serve at their dinner table. Presenting guests with obviously cheaper alternatives is, in their eyes, a serious blow to their self-esteem. Using a decanter is the perfect method of keeping up appearances while times are hard. We’re calling it Decanter Deception and it’s saving wine lovers a fortune while keeping the nation in good spirits”.
Good for Karen – and good for Debenhams for taking such care to keep the nation in good spirits. (And Closing Time thought we were talking about wine, not spirits…)
“It’s an easy trick to pull off – a cheaper wine served in an anonymous glass decanter, a few mumbled words about an interesting little vintage recommended by my wine merchant and the deed is done. “
Mind you, the trend for decanting spirits is also increasing in popularity thanks to the TV show Mad Men which regularly shows main character Don Draper pouring drinks from traditional crystal glassware.
Karen adds, “Carafes are also much more commonly used in restaurants and bars which have inspired customers to introduce them into their homes. It’s all part of bringing the restaurant experience into the home and adding that extra special touch to an evening in”.
Cap ClT5: Decanter Deception: “….. a few mumbled words about an interesting little vintage recommended by my wine merchant and the deed is done.”
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