Daybreak raises €36,328 for the Irish Heart Foundation

“Get a Move On!” campaign raises impressive amount for long-term charity partner



7 February 2023

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Daybreak is thrilled to announce that the 2022 “Get a Move On!” campaign has raised an incredible €36,328 for long-term charity partner, the Irish Heart Foundation.

During the month of September, 169 Daybreak stores across Ireland took part in the active challenge, where participants committed to increasing their daily activity to 10,000 steps per day.

The active challenge saw Daybreak customers, family and friends sponsor participants to achieve the fundraising target.

The goal of the Get a Move On! campaign was to highlight that small changes in your daily routine, such as increasing your daily step count, can make a big difference to heart health, all while raising funds for a worthy cause.

“We are absolutely delighted to have raised €36,328 in aid of the Irish Heart Foundation,” said Molly Byrne, assistant brand manager, Daybreak.

“We want to say a huge thank you to our Daybreak colleagues for their participation and of course, to all those who sponsored the fundraiser. We are blown away by the generosity and support the Get a Move On! campaign has received.”

“The Irish Heart Foundation is an incredible charity, and we are proud to support their amazing work and mission to reduce unnecessary deaths in Ireland due to cardiovascular disease and stroke,” Byrne added.

Cliodhna Burke, senior business development manager, Irish Heart Foundation, also thanked Daybreak for their “amazing support”.

“We are thankful for the wonderful partnership we have with Daybreak and for the amazing support they have provided to our charity over the years,” Burke said. “We are so grateful for Daybreak employees and shoppers for supporting us and Getting a Move On towards tackling heart disease!”

The Irish Heart Foundation has been Daybreak’s chosen charity partner since 2016, and since then, Daybreak has helped the charity provide much-needed support to communities across Ireland. The Irish Heart Foundation offer various services, including online and in-person resources such as patient advocacy, education, CPR training and counselling support services.








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