Dalkey announced as Ireland’s first SmartNetTown
Almost 3,000 users in Dalkey have been awarded LolliPoints to the value of €39,700 in less than three months
Print28 April 2014
Dalkey in county Dublin has been named as Value Nation’s first SmartNetTown in Ireland, officially launched by An Tánaiste
Eamon Gilmore last Friday, 25 April 2014. The town’s merchants are currently using Value Nation’s customer loyalty engagement programme and loyalty points currency, LolliPoints.
In fact, the programme has been used in retail outlets for almost three months now, and the Dalkey Business Group has said it believes the Value Nation programme is an exciting opportunity for the town to encourage shopping locally.
During the past three month trial in Dalkey, the total amount spent in Value Nation transactions, using the Value Nation app, is €653,000. The current number of people in Dalkey using the Value Nation system is 2,852. The average total spend for customers during the period in the participating stores is €229. €39,700 has been awarded in LolliPoints – the currency used by Value Nation for customer rewards. Just under a third of this (€12,300) has been redeemed by loyal customers. While at the start of the trial there were just a few merchants on board, this has grown to an impressive 20 merchants for the Dalkey area at the time of launch.
The aim of Value Nation is to support local merchants and retailers by providing them with a customer loyalty scheme. The customers use only one card (or app) in several shops and collect LolliPoints while buying goods or services that can be redeemed in the same shops to receive discounts and special offers. Dalkey is the first town where merchants have come together to equip themselves with the LolliPoints scheme however there are merchants nationally using LolliPoints too and the same card (or app) can be used everywhere.
Launching the Dalkey SmartNetTown, An Tánaiste Eamon Gilmore, said the scheme "is both innovative and ground-breaking" and that, "it is vital that we encourage this kind of entrepreneurial spirit, which will help to create more jobs and to breathe life back into the towns of Ireland".
Nicky Logue, chairman of the Dalkey Business Group said the "project unites the different retailers of our town and shows to everyone the Dalkey cohesion".
Eamonn Dawson, Value Nation CEO added that the company is currently in discussions with other towns in Ireland and the UK to implement its technology, which in some places, wouldn’t even require a card to be used.
Value Nation’s goal is to roll out the platform nationwide in the short term and in the long term across Europe and beyond.
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