Dairy Council launches “Everything starts with milk” campaign

Rob Kearney, new brand ambassador for the Irish Dairy Council
Rob Kearney, new brand ambassador for the Irish Dairy Council

The National Dairy Council has launched a new campaign in association with rugby star Rob Kearney. The campaign, titled Everything Starts with Milk, will promote the importance of milk in a healthy diet.

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12 March 2019 | 0

Irish international rugby star Rob Kearney joined with the National Dairy Council and European Milk Forum to support the Irish leg of a European campaign focused on encouraging Irish consumers to drink more quality milk from Europe.

Supporting the campaign theme of “Everything starts with milk,” the Dundalk-born player credits his upbringing on his family’s dairy farm for helping him form healthy habits such as drinking milk daily which have contributed to his successful career.

“Growing up on our family farm, milk and dairy was always an important part of our diet,” Kearney says. “I have worked with the National Dairy Council for a number of years and am a great supporter of milk and dairy as part of a healthy, balanced diet.”

The pan-European campaign – supported locally by Kearney – is being implemented to highlight the importance of milk as an important dietary building block at all stages of life, from childhood growth and development to post-workout recovery. The EU-funded campaign, implemented locally by the National Dairy Council, will include a marketing campaign and advertising with TV airing later this year.

*Research conducted by the National Dairy Council in Ireland.

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