Cross-border purchasing rises

51,000 people have stopped purchasing wine in RoI in last 12 weeks says Kantar Worldpanel, as cross-border purchasing shows indications of being on the up.
51,000 people have stopped purchasing wine in RoI in last 12 weeks says Kantar Worldpanel, as cross-border purchasing shows indications of being on the up.

Cross-border purchases of alcohol are on the up following October’s Budget as over 50,000 people have stopped buying alcohol in RoI as a result of the 50 cent hike in excise tax according to the latest supermarket share figures from Kantar Worldpanel.

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5 December 2013

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“Increased duty on alcohol as part of the October Budget has affected wine in particular, where the average price of a bottle of wine has increased by 16%,” stated Kantar Worldpanel’s Commercial Director here David Berry, “As a result, 51,000 fewer shoppers have put wine in their baskets while those who continue to buy have cut back by almost one bottle over the past 12 weeks”.

However Kantar Worldpanel’s figures indicate a “significant” upward trend in the number of households purchasing alcohol in NI. This has risen to just under 6% in the 12 weeks to 10th November compared to just over 4% in the same 12-week period last year.

 

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