CPM launch bespoke methodology to help clients increase sales and ROI
CPM predicts, adapts and responds to sales opportunities using skill, technology and data insights
Print8 May 2023
Irish field sales & marketing agency CPM, which is part of the Omnicom Group, recently launched its bespoke Liquid methodology to help clients increase sales and return on investment.
According to John Healy, general manager, CPM Ireland: “It’s an exciting time at CPM. Despite huge market challenges last year, we delivered record growth. But we are constantly evolving – and have just launched our unique methodology Liquid. Liquid’s approach fuels sales growth for our clients; it combines a mix of physical, digital and verbal resources. We predict, adapt and respond to sales opportunities using skill, technology and data insights to inform and support our next best sales action and campaigns.
Healy added: “CPM’S significant investment in sales technology to support the digital sales revolution was fundamental to delivering Liquid and is, therefore, unlikely to be matched by non-specialist sales organisations.”
CPM offers clients the benefits of a fully integrated agency, delivering the scope and power of a global group, combined with the personal touch and intelligence of a local agency. It works in partnership with clients across Ireland including Diageo, Haleon, Suntory, Britvic, An Post, Samsung, Kraft Heinz, and Vodafone.
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