Country’s first ‘Connected Retail Lab’ launched
Live showcase of cutting-edge technologies aims to help progressive retailers grow their customer revenues across online, mobile and in store
17 November 2015 | 0
Cloud services provider and connected retail specialist, MJ Flood Technology today launched the country’s first Connected Retail Lab, located at its headquarters in Baldonnell, Co Dublin.
The lab is a showcase for cutting-edge retail technologies, where retailers can explore opportunities to personalise their customers’ purchase journey from the high street, to online, in-store and mobile in a live demo environment. Visitors to the lab can experience at first-hand, its Cisco Wi-Fi solutions, smart signage, interactive touchscreens, augmented reality retail entertainment and deep customer analytics.
‘Connected retail’ is a term used to describe the linking of consumers, devices and data to create more personalised shopping experiences, boost basket values and increase overall customer revenues.
Market research analyst Forrester estimates that by 2018, 44% of all in-store retail sales in Europe, or €920 billion, will be influenced by online research, pointing to the importance of a digital presence even if the final transaction isn’t completed online.
Some of the technologies on show at the Connected Retail Lab include high performance wireless networks from MJ Flood Technology’s partner Cisco, as well as facial analysis and profiling software, which generates in-depth customer analytics based on eye tracking, emotion recognition, age, gender, ethnicity, head pose, mood and clothing style.
Interactive touchscreen and mobile applications for consumers are also on display with an emphasis on helping retailers to develop mobile apps and feature sets that drive conversion rates, increase loyalty sign ups and boost order values.
Requests for a visit to the Connected Retail Lab can be made at: www.mjf.ie/connected-retail-lab-request.