Convenience that’s always Nearby

In line with its brand promise to offer ‘A Whole Lot More’ for customers, S&W Wholesale is making good on that pledge with the launch of an exciting new symbol brand, Nearby



15 April 2021

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S&W Wholesale is proud to be ranked among Northern Ireland’s top 100 businesses, servicing over 2,000 customers across the island of Ireland. According to the business, its continued growth is down to an unique ability to service both independent and symbol retailers, as well as the growth of its symbol brands and employees.

Exciting new symbol brand

S&W Wholesale currently services over 2,000 customers across the island of Ireland, and plans to grow that number through the introduction of the Nearby symbol brand

Last year, after more than a century in the wholesale business, S&W Wholesale rebranded its offering and promised ‘A Whole Lot More’ for customers. Now, the group is making good on that promise as it announces the launch of a new and exciting symbol brand known as Nearby. Completely exclusive to S&W, Nearby will play a vital part in a wider modernisation strategy to help independent retailers forge deeper connections with the people in the local community.

“Due to the continued growth, we are delighted to introduce our new look brand known as Nearby,” says Arron Potts, head of retail development Ireland.

“After extensive research into the convenience market, we’ve identified the need for a new symbol brand to help retailers connect with their consumers on a more personal level,” he adds. “The Nearby brand will help refresh the look and feel of convenience stores, while keeping the core elements that customers know and love.”

S&W is confident that this fresh and relatable symbol offering will appeal greatly to both customers and retailers alike. “We’ve created a symbol with a sense of community,” says Potts. “A reliable space that people can visit after a busy day to help get the dinner on the table with ease. Nearby delivers a sense of togetherness, convenience and great value for money that’s never too far from home.”

Always Nearby and ready to deliver

Nearby delivers a sense of togetherness, convenience and great value for money that’s never too far from home,” says Arron Potts, head of retail development Ireland

According to S&W, retailers joining the Nearby family can enjoy all the benefits of a symbol brand while keeping total control over their business. From day one, S&W will work with store owners and employees to understand what makes their space unique. All its people have hands-on experience in retail and will use their knowledge to make your business more successful every day. To take away the pressure, S&W says it doesn’t ask for a long-term contract, marketing fees, weekly advertising or control over what happens in the store. What the team does offer is an attractive brand, bespoke signage, consumer promotional activity, central billing and a dedicated business development manager to guide you with your business needs. Above all, S&W will work as partners, always Nearby and ready to deliver!

“For us Nearby is much more than a symbol store,” Potts adds. “As part of S&W, we will provide the latest market knowledge and technology that your store needs to thrive in today’s ever-changing landscape. With a retail support system in place, retailers can get on with the things that make their businesses truly special – and we’ll take care of the rest.”

Following the launch of Nearby, S&W will be on the lookout for retail partners who are just as passionate about their customers, their products and the future of their stores as they are.

To find out more about the benefits of becoming a Nearby retailer, get in touch today at or contact Arron Potts directly on (+353) 83 193 9229.



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